Investigative Reporting and Journalism as a Business

• Introduce the importance of investigative journalism, how media organizations devote time and resources to support it, and the challenges investigative journalists face;
• Learn how to make articles and photographs about daily life newsworthy; and
• Share strategies used by local and regional media in the United States to ensure financial independence, including how U.S. companies identify and build their target audiences and use advertising sales as a way to sustain and expand their business.