Teresa Suárez Martín is a communication and marketing consultant with more than 15 years of experience. She is the creator of Método Lumen, a marketing methodology that multiplies the impact of scientific and technological innovation companies within three months. Teresa’s communications and marketing expertise includes collaborations with tech and scientific brands such as Quodus, Openwebinars, Wealize, PCT Cartuja, the startup accelerator Andalucía Open Future, Almanatura, and various other startups and entities. Her training includes classes through ESIC, EIG, Universidad de Cádiz, Cámara de Comercio de Sevilla, among others. Her training includes classes through the International Baccalaureate Program at San Francisco de Paula International College.
The project tackles the systemic challenge of under- representation and lack of visibility for women entrepreneurs and researchers in the fields of innovation and STEM. The initiative draws on successful strategies Teresa gained from her IVLP and recognizes the pivotal role that visibility and self-empowerment play in career advancement and access to project financing.
In-person branding workshops will be conducted in the November of 2024 in Seville to help participants craft and articulate their innovative visions. Workshops will include lectures on personal branding and tailored communication plans, a professional networking hour, elevator pitch practice, and opportunities to have professional headshots taken. Teresa hopes these workshops increase visibility and support for women in the fields of innovation and STEM, as greater gender diversity and inclusion is crucial not only for the empowerment of women but also for driving broader economic growth and innovation.
The project is still in the preparatory phases, but since its inception, Teresa has coordinated weekly meetings with program volunteers, started developing a project visual brand and website, created and sent the dossier to program partners, and started social media outreach.
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Teresa participated in the IVLP Project Entrepreneurship and Small Business Development organized by the U.S. Department of State and FHI 360, in partnership with Global Ties Sacramento, Global Ties San Francisco, WorldOrlando, International House, International Institute of Buffalo, and Global Ties Akron.
Teresa’s exchange experience led to the development of her project: “My IVLP experience…was profoundly transformative. Each speaker, an inspiring woman, exemplified not just the spirit of innovation but the art of promoting one's work and initiatives with conviction and clarity. This journey illuminated the path for my IVLP Impact Award project, embedding within me the importance of visibility and support for women in entrepreneurship.”
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