Sofía Godoy is the Co-Founder of Etnica, a Guatemalan tourist company. Dedicated to supporting the local community, Etnica employs locals in workshops, homestays, and cultural tours that provide them income and grant an authentic experience for tourists. Previously, Sofía worked with the Peak Destination Management Company as a Group Tour Leader. She has a Master's degree in Cultural Tourism from the Universitat de Girona and a Bachelor's degree in Hotel and Restaurant Management from the Universidad Rafael Landívar.