Roberta Vasconcellos is the Co- Founder and CEO of TYSDO (Things You Should Do) a social platform that makes it possible to share life experiences through a virtual bucket list. Users connect with others by sharing experiences, and thus prompt people to fulfill their own dreams and goals. Ms. Vasconcellos also founded BeerOrCoffee, a platform that connects people and expands professional networks. Ms. Vasconcellos has been an active member of the Brazilian technology market since 2009, having worked at a number of startups in the San Pedro Valley. In 2014 she was selected by the World Economic Forum as a member of their young Global Shapers Program. She has a bachelor’s degree in Advertising and a post-graduate degree in Business Management from Fundação Dom Cabral.