Mohamed Mediouni

2022 IVLP Impact Award Project: Introducing Smallholder Farmers to E-CommerceTunisia

Mohamed Mediouni holds a degree in hydraulics and water resources engineering from the National Agronomic Institute of Tunisia and a master's degree from IFP France in petroleum engineering. Currently, he works for Entreprise Tunisienne d'Activités Pétrolières under the Tunisian Ministry of Energy, Mines and Renewable Energies. He is a member of both the Tunisian Engineers Order and the Tunisian Union of Agriculture and Fisheries. Mohamed has more than 15 years of experience in water resources and energy. He is also the co-founder and president of the Food Safety Promotion Organization, an NGO. 

IVLP Impact Award Project: Introducing Smallholder Farmers to E-Commerce

The project introduced 20 smallholder farmers to e-commerce using a training that follows the Farmer Business School approach. This training used a comprehensive adult learning approach that targets changing the mind-set of smallholder farmers by sensitizing them to market opportunities and possibilities to improve productivity, family income and nutrition.

The project had three goals. First, it provided an opportunity to streamline the agricultural value chain and reduce inefficiencies in the distribution of farm produce. It represented a new way for farmers to sell their produce to an array of buyers, retailers, restaurants and consumers. Second, it increased farmers’ access to new markets and added transparency to the value chain. And third, it enabled farmers to bypass several intermediaries, resulting in higher income for the farmers, reduced wastage and the potential to deliver fresher produce to customers.

"I was worried about the cost of investing in new technology, but the trainers showed us how we could use the tools we already have to sell our products online. It was easier than I thought." - Participant

IVLP Exchange Experience

Mohamed was a participant in the IVLP Project NGO Management I, organized by the U.S. Department of State and Meridian International Center.

Mohamed's exchange experience led to the development of his IVLP Impact Award Project: "My IVLP experience was an opportunity to develop management and communication skills and to network with colleagues from different countries."

U.S. Communities Visited Virtually 

Little Rock, AR; Denver, CO; Washington, DC; Miami, FL; Atlanta, GA; St. Louis, MO; Buffalo, NY; Pittsburgh, PA; West Reading, PA

Country: Tunisia

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