José Reyes

Founder & CEO @ EstrenonMexico

YLAI Professional Fellows Program, Class of 2016

José Reyes founded Estrenon, a for-profit social enterprise that disrupts poverty’s cycle of low self-esteem and exclusion by promoting the clothing reuse movement in Latin America. He was named The Young Social Entrepreneur of the Year in 2014, and he became the first and only Latin American winning the Diamond Award in MassChallenge Boston, the biggest accelerator and competition of entrepreneurs in the world in 2015. José has a Bachelor’s Degree in Marketing from the Universidad Panamericana Campus Guadalajara. He previously worked at PepsiCo Bebidas Mexico and at the Footwear Chamber in Jalisco. He has experience in marketing, research and development, project management, organizational culture, public relations, and corporate social responsibility.