Jessica Oshiro is the Marketing Manager at El Impulso, where she brings extensive expertise in overseeing and developing marketing campaigns, traditional marketing strategies, organizational leadership, communication management across social media platforms, as well as designing and implementing comprehensive communication and advertising campaigns. She holds a diploma in Strategic Marketing and Sales Management and a degree in Marketing from UNESR.  

IVLP Impact Award Project: Podcast: Unmasking Misinformation 

Designed as an educational platform, this podcast fostered critical thinking as a crucial tool for distinguishing between authentic news and manipulated information. By engaging listeners in active learning and dialogue, the project built a more informed and resilient community capable of identifying biases, logical fallacies, and manipulation tactics in media. Through thematic episodes, expert interviews, and the dissemination of digital tools for information verification, the podcast promoted media literacy and community collaboration to combat misinformation effectively.

By leveraging partnerships with local organizations and utilizing digital platforms for outreach, "Unmasking Misinformation" equipped individuals with the skills and knowledge needed to navigate the digital landscape and advocate for truth in information consumption. Approximately 80% of survey respondents demonstrated a good understanding of fake news, indicating heightened awareness following the podcast initiative. Survey results indicated a growing public demand for transparency from social media platforms in combating misinformation, highlighting the need for ongoing efforts to build a more informed society.

On YouTube, the podcast has reached 168 views. Listen to the 15 podcast episodes: https://youtube.com/playlist?list=PLfQ5pG6RYcTtXQN6YpYBsVPpKgT_W_jZf&si=4JlpYsRp0Zp61HgP 

Jessica was also a panelist for the IVLP Impact Awards Alumni Discussion Series panel on “Countering Disinformation: Media Literacy in Action” which you can read more about here.

IVLP Exchange Experience 

Jessica participated in the IVLP Project Edward R. Murrow Program for Journalists – New and Traditional Broadcast Media organized by the U.S. Department of State and the Institute for International Education, in partnership with Citizen Diplomacy Alliance, World Affairs Council of New Hampshire, World Affairs Council of St. Louis and World Partnerships, Inc. 

“[My participation in IVLP] gave me a valuable perspective on the magnitude of the problem of misinformation, manipulation and fake news, globally and especially in my country. I saw how these practices affect vulnerable and not-so-vulnerable communities every day, eroding trust in the media and hampering the credibility of news.” – Jessica Oshiro 

U.S. Communities Visited   

Tucson, AZ; Washington, DC; St. Petersburg, FL; St. Louis, MO; Manchester, NH 

Country: Venezuela 

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