Don Baer runs the global strategic communications firm Burson-Marsteller, a WPP company. He is also Chair of research firm Penn, Schoen and Berland. Baer has been part of Burson-Marsteller’s senior leadership since 2008 and has led major client engagements in every sector and part of the world. Baer’s career has spanned leading roles as a media and communications executive for important business, government and non-profit organizations. From 1998 to 2007, Baer was a top executive at global media company Discovery Communications. From 1994-98, he served President Bill Clinton as a senior White House adviser. As Assistant to the President and White House Director of Strategic Planning and Communications and, before, as Chief Speechwriter/Director of Speechwriting and Research, Baer helped lead the historic 1996 re-election campaign, drove integrated communications strategies across domestic and foreign policy, and developed many major Presidential speeches and policy initiatives. Baer is Chair of the Board of Directors of PBS, the U.S. Public Broadcasting Service, and is a member of the Board of Directors of Meredith Corporation. He also serves on the Boards of The Urban Institute, the News Literacy Project, Project Word, the PR Council, the Reuters Editorial Advisory Board and Fora.tv and on the Advisory Council of The First Year: POTUS 2017 Project at The University of Virginia’s Miller Center for Public Affairs. Baer received a B.A. from The University of North Carolina at Chapel Hill (Phi Beta Kappa), a Master’s in International Relations from the London School of Economics and Political Science and a J.D. from The University of Virginia School of Law.