Meridian Global Sports Diplomacy Initiative

SPORTS TRANSCENDS NATIONAL AND CULTURAL BOUNDARIES AND HAS BECOME AN INCREASINGLY POWERFUL WAY TO CONNECT PEOPLE AROUND THE WORLD.

The Meridian Global Sports Diplomacy Initiative celebrates sports as a catalyst for inclusive global development, cross-cultural understanding, and equitable empowerment and inclusion of athletes and spectators alike. By partnering with Meridian, companies can demonstrate their commitment to making sports accessible to all and showcase the sports industry's vital role in advancing global diplomacy, international cooperation, and a healthy, more prosperous, and equitable world. This multi-year initiative celebrates the power of sports as a vehicle for diplomacy, economic development, and global health by implementing programs that connect international communities, promote peace, enhance health, and build lasting global partnerships.

Background

Throughout history, sports have played a crucial role in diplomacy, exemplified by events like the 1970s ping-pong diplomacy between the U.S. and China, which opened diplomatic channels that had been closed for decades. With the U.S. poised to become the epicenter of the sports world by hosting the FIFA World Cup in 2026 and the Los Angeles Olympics in 2028, these sporting events represent a unique opportunity to showcase U.S. national values, identity, and leadership on the global stage. Leveraging these events can strengthen international relationships, promote peace, and foster mutual understanding, while also addressing global health challenges and expanding access to sports for all.

Key Components of the Program

How Corporate Partners Can Engage