To explore innovative management strategies, including strategic planning, the use of new technology, fundraising, and the effective use of social media and volunteers;
To gain insight into American media, social, economic, and political structures;
To visit various broadcast and print media outlets in the United States;
To provide an overview of U.S. satellite TV channels and highlight broadcast media management and governance;
To learn the history, structure, and current trends in radio, television, and online journalism in the United States; and
To explore media ethics and standards with practitioners and teachers of journalism.
