<p src=Augustine Heard, c. 1860
Courtesy of the Portrait Photograph Collection, Baker Library, Harvard Business School, gift of Mrs. John Heard, 1940

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Augustine Heard, c. 1860
Courtesy of the Portrait Photograph Collection, Baker Library, Harvard Business School, gift of Mrs. John Heard, 1940

<p src=Artist unknown
The Office of Augustine Heard and Company, Hong Kong, c. 1860
Hong Kong S.A.R.
Oil on canvas
Courtesy of the Peabody Essex Museum, Salem, Massachusetts, M17297, gift of Mr. William A. Parker

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Artist unknown
The Office of Augustine Heard and Company, Hong Kong, c. 1860
Hong Kong S.A.R.
Oil on canvas
Courtesy of the Peabody Essex Museum, Salem, Massachusetts, M17297, gift of Mr. William A. Parker

When Augustine Heard established his company in 1840 with friends Joseph Coolidge and George Basil Dixwell, the business grew rapidly. A year later, Heard invited to China his eldest nephew, who was later followed by his three brothers. In 1857, the firm relocated its headquarters from Canton to Hong Kong and eventually expanded its operation, opening offices in Fuzhou, Ningbo, Shanghai, and Amoy (Xiamen).

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