In 1979, Coca-Cola became the first international company to re-enter China with its namesake soft drink. At first, they ran into an issue: Chinese consumers thought Coke tasted like medicine because vendors were selling it warm instead of cold. Now Coca-Cola’s third largest market, it’s safe to say that China has come to enjoy the American soft drink. Thanks to both Chinese and U.S. consumers, people around the world consume 1.7 billion Coca Cola Company products every single day— that’s about 19,400 beverages every second.
1979年,可口可乐带着同名软饮料,成为第一家重返中国的国际公司。最初,他们遇到了一个问题:中国的商家出售常温可乐,而不是冰镇可乐,因此中国消费者认为可乐的味道像药。如今,中国是可口可乐第三大市场,可以说中国消费者变得十分喜爱这个美国软饮料。在美中两国消费者的支持下,世界各地的人们每天喝掉17亿瓶可口可乐公司的产品,相当于大约每秒钟19400瓶饮料。
Two Men drinking Coke, c. 1980
Unknown Location in China
Courtesy of Coca-Cola Archives
喝可乐的两个人,约1980年
中国某地
可口可乐档案馆友情提供